Alissa Pollack named Mediabase President

Alissa Pollack Takes Dual Leadership Role in Music Industry

RCS Worldwide has announced a significant leadership transition, promoting Alissa Pollack to the role of president of Mediabase, a highly respected resource for airplay analytics, chart intelligence, and comprehensive music data. This elevated position places Pollack at the forefront of the music industry’s data and insight landscape.

The new role is not a solo endeavor; Pollack is also stepping into an expanded capacity, continuing her responsibilities as president of global music marketing at iHeartMedia. This dual mandate positions her uniquely at the intersection of data-driven music strategy and global marketing execution.

As president of Mediabase, Pollack will be tasked with steering the organization’s strategic direction and overseeing its global expansion. This responsibility underscores the importance of accurate data in navigating the dynamic world of music consumption and business.

Meanwhile, her existing role at iHeartMedia ensures that the strategic vision from Mediabase is seamlessly translated into actionable, large-scale global music marketing campaigns. This synergy between deep analytical knowledge and broad marketing expertise creates a powerful operational advantage.

The promotion reflects a growing recognition of the critical need for sophisticated data analysis in the music business. By bringing Pollack’s experience to the helm of Mediabase, the industry gains a leader dedicated to transforming raw music data into essential strategic assets.

This move highlights a commitment to leveraging intelligence to drive growth and shape the future trajectory of music distribution, marketing, and performance measurement on a global scale.