Amazon and TV Academy stream the Emmys on Prime Video starting 2027
Sign of the times
The way we celebrate television is about to get a major upgrade. In a move that redefines the landscape of media distribution, Prime Video will become the exclusive global home for the Emmy Awards, beginning in 2027. This landmark deal, forged through a six-year agreement with the Television Academy, signals a powerful shift in how the world experiences the pinnacle of television storytelling.
For years, the Emmys have been a treasured event, traditionally broadcast across the major networks. Now, that celebration is set to leap across borders, offering an unprecedented experience to audiences worldwide. Crucially, the event will be streamed freely on Prime Video, eliminating the need for costly subscriptions and ensuring that this cultural moment is accessible to everyone, everywhere.
This collaboration is more than just a scheduling change; it’s a celebration of television’s growing global footprint. As Cris Abrego, chair of the Television Academy, noted, the goal is to make the Emmys a celebration that the world can share. “Television has never been more global, and the Emmys should be a celebration that the world can share,” Abrego stated. This vision embraces the opportunity to use a powerful platform to amplify the cultural institution of the awards.
The partnership also underscores the immense value of shared history and modern innovation. Mike Hopkins, head of Prime Video and Amazon MGM Studios, emphasized the enduring legacy while focusing on future possibilities. He expressed excitement about combining history with scale, stating that the move allows them to deliver the best in entertainment to customers worldwide through a new, innovative approach.
By bringing the Emmys to a global audience with no paywall, the deal positions the event not just as an awards show, but as a universal cultural phenomenon. It demonstrates how technological innovation and media partnerships can successfully extend the reach of a beloved tradition, ensuring that the best in television is accessible to billions, cementing the Emmys’ place as a truly global event.
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