Clayface earns $3.5M+ as threats loom in previews


The Box Office Brawl: Can Super-Villainy Conquer True Crime?

The cinematic landscape is currently divided between blood-soaked superhero spectacle and high-stakes investigative documentary. On one side, DC’s Clayface is carving out a promising niche, opening with a strong showing that has already netted over $3.5 million in Thursday previews. But in the heavyweight boxing ring of the weekend box office, a powerful challenger is emerging: Nathan Fielder’s documentary You Can See Everything, which delves into the murky world of disgraced Theranos founder Elizabeth Holmes.

Clayface, the R-rated horror offering, is tracking toward a domestic opening weekend estimated between $20 million and $25 million. If it hits this mark, the newly combined Paramount-Warner Bros. could secure their second consecutive No. 1 opener, following the massive success of Street Fighter. Yet, the race for the top spot is far from settled, as a different kind of viewership is pulling in massive crowds.

The documentary You Can See Everything is the wild card this weekend. While the film tackles intense true crime surrounding Holmes’s imprisonment, its unexpected success has propelled it into serious contention. It debuted to a robust $15.6 million on just 855 screens and is slated to expand to approximately 2,600 locations this weekend, giving it an immense platform to challenge the big-screen action.

When comparing the two titans, Clayface has certainly made an impressive splash. It outperformed titles like Kraven the Hunter, which saw a disappointing $11 million opening, and came close to Birds of Prey. Furthermore, in the horror category, Clayface earned nearly as much in previews as Other Mommy, setting a high bar for the genre. It even surpassed the preview totals set by Smile in 2022.

The film itself is a unique entry, directed by James Watkins, offering a standalone horror story centered on Matt Hagen, a Hollywood actor whose transformation leads him through terrifying experimental consequences. With a relatively manageable budget of $44 million before marketing, the film doesn’t need to be a blockbuster to justify its existence, offering a bloody, satisfying B-movie sensibility according to some critics.

However, the documentary brings a different kind of momentum. It follows Elizabeth Holmes during the period leading up to her prison sentence, a story that appeals to audiences looking for compelling, real-world narratives. Critics are wondering if the sheer momentum and expanding theater count of the documentary can overcome the established pull of the superhero property.

Ultimately, the question facing the box office is whether audiences will gravitate toward the established cinematic spectacle of Clayface or the compelling, unexpected truth offered by You Can See Everything. The race is heating up, and the weekend promises to deliver a surprise winner.

You may also like: