Find Talent Back Your Scripted Ideas
In the world of entertainment, scale often dictates strategy. Banijay Entertainment, for instance, boasts impressive global reach with 170 labels across 25 territories, suggesting a massive infrastructure built for international success.
Yet, within the creative powerhouse of Iberseries & Platino Industria, the philosophy shifts dramatically. Steve Matthews, the head of scripted and creative operations, argues that true global success isn’t found simply in market trends, platform size, or sheer scale.
Instead, Matthews insists that the foundation of any successful global strategy rests on something far more fundamental: the talent that creates the stories.
For Matthews, the most critical element in building a globally competitive enterprise is the quality of the writers. It is this foundational creative input that truly drives the entire operation.
“Good writers, I mean, it really boils down to that,” Matthews stated, emphasizing that stellar storytelling is the non-negotiable starting point for any ambition.
This perspective highlights a crucial divergence in the creative industry—a reminder that while large-scale operations are impressive, the engine of innovation is inherently human. True power lies not just in the reach of a company, but in the brilliance of the minds behind the scripts.
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