Netflix: 67% want to visit Korea via Busan’s Creative Asia
The global appetite for South Korea is clearly simmering, and streaming giant Netflix has confirmed the trend, revealing that a significant majority of its international members are eager to explore the country.
Recent research conducted by Netflix indicates that a staggering 67% of surveyed members worldwide expressed a strong interest in visiting South Korea. This interest isn’t just about sightseeing; it points to a deep cultural curiosity driving the demand for immersive travel experiences.
For those immersed in the world of streaming, the draw of Korea goes far beyond beautiful landscapes. At the heart of this fascination is the compelling narrative woven into the stories that define the region.
Sung Q Lee, Netflix’s senior director of APAC production, perfectly articulates this connection between content and culture. For Lee, the real pull toward South Korea lies in the rich and captivating stories set there, rather than the scenery alone.
This perspective was highlighted recently as Lee presented his insights at the opening masterclass of Creative Asia, where he discussed the power of storytelling in shaping global viewing habits. It was a compelling case for how cinematic narratives can unlock doors to deeper cultural understanding.
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