Streamer takes on Bad Girls Club original programming
The media landscape is undergoing a seismic shift, and in the middle of this transition, a familiar name is diving headfirst into the world of original content. Fandango, a brand now folded into Versant Media following NBCUniversal’s recent restructuring of its cable and digital offerings, is making a bold move into the original programming business.
This pivot is not just a corporate adjustment; it signals a clear intent to leverage its vast platform to create, rather than just distribute, entertainment. By stepping into original programming, Fandango is aiming to become a destination for exclusive shows and series, moving beyond its role as a pure streaming aggregator.
The initial foray into creating is already buzzing with nostalgia. One of the first projects slated for revival is the iconic reality series, Bad Girls Club. This move taps into a deep well of audience demand for classic television formats and provides a fertile ground for fresh, modern storytelling.
As part of Fandango’s existing AVOD streaming platform, the service has already begun the process of commissioning new content. This commitment is tangible, with the platform having recently ordered multiple episodes to fuel this exciting new venture.
This strategic shift underscores the growing importance of library holders transitioning from distribution giants to content creators. The goal is to maximize the value of existing intellectual property by infusing it with fresh, exclusive creative works.
The integration of original programming with existing digital services promises a richer, more cohesive experience for viewers, blending the familiarity of established brands with the excitement of fresh, newly created content. Fandango’s journey into original programming is set to redefine what viewers can expect from the platforms they follow.
Buy on Amazon
Credit
