Kevin Harrington Launches New Entertainment Agency

From Network Strategy to Cinematic Campaigns: Kevin Harrington Launches New Entertainment Agency

In the high-stakes world of entertainment marketing, a name with deep roots in media strategy is making waves. Kevin Harrington, a former marketing guru known for his work at NBCUniversal, has officially launched his new entertainment marketing agency, Patrick Patrick. This venture, which quietly began its operations earlier this year, is already demonstrating significant traction by securing partnerships with some of the industry’s biggest players.

Harrington brings a wealth of experience to the table, having previously served as the Senior Director of Planning at NBC for Scripted. This background provides a unique perspective, blending the rigorous planning and strategic thinking of a major network with the dynamic, creative demands of the modern entertainment landscape.

The new agency is not just a continuation of Harrington’s career; it represents a fresh, dynamic approach to how content is marketed and connected with audiences. Patrick Patrick is immediately making an impact by collaborating with powerhouse organizations. Among the marquee clients are global streaming giant Netflix, the film and studio behemoth Universal Pictures, and the cinema giant AMC.

These collaborations highlight the agency’s promise: delivering comprehensive, high-impact campaigns that span the entire marketing spectrum. The agency specializes in crafting sophisticated, 360-degree marketing strategies designed to maximize visibility and engagement for entertainment properties. This holistic approach ensures that campaigns are not just seen, but deeply resonate with target demographics.

The synergy between Harrington’s strategic foundation and the agency’s creative execution positions Patrick Patrick to redefine the marketing playbook for future media ventures. As the entertainment industry continues its rapid evolution, the demand for expert guidance that bridges big-picture planning and creative delivery has never been higher. With major clients already onboard, it is clear that Kevin Harrington is poised to steer the course for some of the most exciting stories in entertainment.