Pabst turns 12-Pack into Jason Voorhees mask for Halloween
Pabst Blue Ribbon Turns a 12-Pack into a Wearable Jason Voorhees Mask for Halloween
Get ready to trade your favorite beer for a hockey mask, because Pabst Blue Ribbon and Horror Inc. have teamed up to launch a collaboration that is half spooky, half celebration. The partnership turns the classic PBR 12-pack into a wearable Jason Voorhees mask, perfectly timed to inject some serious horror-fun into the Halloween season.
This limited-edition stunt is more than just a novelty; it’s an invitation to dive headfirst into the Jason Universe. Beyond the main attraction, fans can score a wide array of exclusive merchandise, including Jason-themed apparel, glassware, bobbleheads, tap handles, tackers, and koozies, ensuring there is something for every horror enthusiast.
The core of the collaboration is the mashup itself. Executive Vice President of Horror, Inc. Robbie Barsamian noted that making the iconic hockey mask wearable right off the pack was a natural fit, giving fans a cool, hands-on way to celebrate Jason Voorhees as Halloween approaches.
Pabst representatives echoed the enthusiasm, emphasizing the dual icons. Pabst Brand Director Hannah Barnett added that she looks forward to Halloween parties filled with Pabst Jason masks, playfully encouraging people to consider cutting an extra hole for drinking PBRs.
An Expanding Jason Universe
The PBR x Jason Universe promotion runs from September through November 13, featuring a dynamic schedule of activations designed to bring the franchise to life across various events. Fans can look forward to unique experiences, including nightlife takeovers at events like the New York Comic Con and special merchandise availability during The Fest 24.
The collaboration perfectly aligns with a major cultural moment: the upcoming Crystal Lake series, which is set to premiere on Peacock this fall. The A24 series serves as a prequel to the original Friday the 13th franchise, focusing on Pamela Voorhees and young Jason Voorhees. This timing creates a perfect atmosphere, with merchandise and themed events surrounding the release of the new horror narrative.
The promotional schedule is packed with exciting opportunities. Fans can participate in Crystal Lake watch parties featuring limited-edition collectibles, and there will be a national sweepstakes offering a chance to win even larger Jason Voorhees items, including 3-foot Jason bobbleheads displayed at select retailers.
From interactive nightlife events to digital campaigns celebrating Halloween and National Hockey Mask Day, the PBR x Jason Universe promotion is shaping up to be a very Jason-heavy fall, offering something truly memorable for every fan.
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