Ziad Kebbi takes reins at MForMedia focusing on Originals & AI
A New Era for Dubai Production: Ziad Kebbi Champions IP Ownership
The landscape of regional media production is poised for a significant shift, driven by a new vision and a focus on intellectual property ownership. Industry veteran Ziad Kebbi has stepped into a pivotal role, ready to redefine the trajectory of the Dubai-based production business.
Taking the helm at MForMedia, Kebbi is tasked with steering the company in a fundamentally new direction. This strategic pivot centers on building the entire production ecosystem around the ownership of intellectual property, signaling a move away from traditional models toward a more sustainable and creator-focused approach.
Kebbi’s leadership is fueled by a profound belief in the untapped potential of regional storytelling. As he embarks on this journey, he articulated a powerful sentiment about the future of regional content:
This statement underscores a clear mission: to unlock untold narratives and elevate regional content by empowering creators and ensuring that the value generated by these stories is recognized and controlled by the rightful owners.
By championing IP ownership, MForMedia is setting a new standard for the industry. It suggests a future where production is not just about creating content, but about owning the assets that drive that content, fostering long-term value for both producers and creators alike.
Ziad Kebbi’s arrival marks an exciting new chapter, promising innovative strategies that will redefine how Dubai and the wider region approach media and entertainment. The shift signals an exciting blend of creative ambition and smart business strategy.
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